About us
Opening the web to everyone,
and turning compliance into growth
Opening the web to everyone,
About EnableAll
EnableAll was founded by Mike Adams OBE, a recognized accessibility leader who understands firsthand the barriers 1 in 4 shoppers face online.
Part of the CareTech Group and led by CEO Imogen Wethered, our team brings together disability advocates, ecommerce specialists, and accessibility experts focused on reinventing and perfecting accessibility automation for Shopify.
Our goal: To make accessibility effortless for retailers. Transformative for customers. Essential for growth.
Company
description:
EnableAll is a leading web accessibility solutions company, providing a comprehensive retail-first AI platform that helps Shopify stores reduce legal risk while driving growth through WCAG, ADA, EAA compliance.
Accessibility shouldn't be a blocker. It should be a growth driver. That belief is at the heart of EnableAll.
Our values
We ASPIRE to make the web work for everyone
Accessible & Inclusive
Accessibility isn’t a feature—it’s the foundation. We make ecommerce work for everyone, built with and for people of all abilities.
Shaped by Community
We co-create with disabled users, neurodivergent voices, and merchants—building real solutions from real feedback.
Pioneering by Design
We challenge the status quo with bold standards and breakthrough AI. Our Code-Fix engine redefines what ecommerce accessibility can be.
Impact Driven
Everything we build delivers value—reducing legal risk, increasing sales, and improving customer experience.
Responsible & Empathetic
Rooted in lived experience, we lead with empathy, integrity, and inclusion at every step.
Engineered for Excellence
Our tech meets the highest standards in accessibility, performance, and design—raising the bar for accessible ecommerce.
True accessibility underpins everything we build. By staying ahead of WCAG and applying AI innovation, we help our clients move confidently toward AAA-level compliance.
Become EnableAll
Equalizer
Help to spread the word
Meet the team
Click to see each of our most preferred features, and follow us on LinkedIn for ecommerce and accessibility insights.
Feature most proud of
Alt text stored for SEO Writes and stores image descriptions that boost screen reader access and search rankings.
Imogen Wethered
CEO
Feature most proud of
Custom color modes Truly accessible options to help users with dyslexia, autism, and vision impairments to adjust backgrounds and text colors
Kiroloss Francis
CTO
Feature most proud of
Sign language translation Lets Deaf users convert text into sign language for full access.
Lauren Osborne
Head of Finance
Feature most proud of
Text-to-speech Reads content aloud in a human voice—great for users with dyslexia, low vision, or processing challenges.
Antony Dowd
Head of Sales and Account Management
Feature most proud of
Stop animations.
Andrew Webb
Head of Content
Feature most proud of
Click on hover
Gosia Babiak-Bicknell
Web Accessibility Lead
Feature most proud of
Mute sounds
Hari Kothari
Head of Partnerships and Business Development
Feature most proud of
Mute sounds
Megan Holmes
QA Lead
Looking for purpose, pace and people who care?
Or looking for work that challenges you and changes things?
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