Pricing plans tailored
to your Shopify store
Reduce risk. Boost SEO. Increase conversions.
All with transparent pricing that scales with you.
Starter
Free
Up to 1,000 sessions/month
14-day trial
Key features:
Supports WCAG 2.1 and 2.2 required by ADA, EAA and beyond
Innovative Code-Fix technology
All 45+ Assist-Bar & Code-Fix features
WCAG AA and many AAA level features
All 133 languages
Auto-Audit scanner with accessibility reporting (coming soon)
Accessibility statement & certification
Support help center, email and live chat
Support response based on issue priority
Includes:
EnableAll branded widget
AI alt-text (screen reader focused)
Growth
$25/month
was $49/month
Up to 25,000 sessions/month (12 month avg.)
14-day trial
Everything in Starter, plus:
AI alt-text for screen-readers, stored for SEO
Customizable widget
Multi-site management
Dashboards & reports
Scale
$75/month
was $149/month
Up to 100,000 sessions/month (12 month avg.)
14-day trial
Everything in Growth, plus:
Dedicated case manager
Manual testing (post-trial)
Priority support SLA
Advanced reporting
Advanced
$169/month
was $399/month
Up to 300,000 sessions/month (12 month avg.)
14-day trial
Everything in Scale, plus:
Annual manual testing
Custom fixes
Dedicated support
Full multilingual support
Enterprise
Custom
Please get in touch
14-day trial
Everything in Advanced, plus:
Dedicated account manager
On demand testing & validation by accessibility experts
Solution engineering
Up to 1 day response
How our pricing is different
We’ve taken note of customer feedback on other Shopify apps
and we work hard to ensure the following:
No surprise bills. Ever.
We take your 12-month average traffic from multiple sources and provide a dashboard to show your average usage, as well as email updates as you reach your allowance.
We don’t hide behind the fine print.
We make key terms easy to find via information pop-ups and our pricing terms page.
No hype or false promises.
No tool can make you fully WCAG compliant. We’re transparent about what we can and can’t do, with our Auto-Audit scanner helping you to find most remaining issues.
Three solutions in a single platform
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Accessibility
Automated WCAG fixes that improve compliance and inclusion.
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AI Alt Text Engine
AI-generated alt text that’s ecommerce-ready to improve your search rankings.
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Speech-to-text
Let customers listen while they shop, useful for accessibility and any busy customer.
Trusted by leading Shopify brands
Customer testimonials
Don’t take our word for it see what our customers say about us.
EnableAll stood out to us for its rich, well-designed feature set and its clear focus on ecommerce use cases. On top of that, the mission and story behind the brand gave us real confidence that this is a product built for the long term.
It gives me peace of mind and it's definitely helped convert customers.
“As an ‘accessibility specialist’, I was inherently against plugins and overlays… none achieved what they promised. EnableAll is the only one I believe delivers real compliance.”
Having the app on our website is a no brainer partly due to selling into the EU and US where it is now a requirement but also it helps customers navigate our website and makes shopping easier.
Better accessibility brings back $100 for every $1 invested. ‡
Increase conversion. Improve SEO. Build loyalty. Reduce legal risk.
‡ Forrester
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See the revenue
you could unlock
Update the inputs to reveal the commercial benefit of opening your store to every shopper.
Note: Estimated annual revenue potential is derived from population prevalence × traffic × AOV × conversion rate.
Estimated annual revenue potential
Disabled Population: $280,800
Neurodiverse Population: $189,000
By disability
Est. annual revenue potential
Mobility Impairments
$56,160
Blind / significant vision impairment
$36,720
Blind
$4,320
Color Blindness
$43,200
Deaf or serious hearing difficulty
$38,880
Deaf or hard of hearing
$129,600
Cognitive & Learning Disabilities
$49,680
Sensory Processing Disorder
$54,000
Autism
$24,840
Epilepsy/Seizures
$12,960
Dyslexia
$162,000
ADHD
$47,520
ESL (English Learners)
$102,600
Compare plans
| Features | Starter Free | Growth $25/month | Scale $75/month | Advanced $169/month | Enterprise | |
|---|---|---|---|---|---|---|
| Sessions (avg. 12 month) | Your plan is based on visits (we call these ‘sessions’). A new session starts when the browser resets or its cache expires. For fair predictable pricing we use your 12-month average sessions. | 1,000 | 25,000 | 100,000 | 300,000 | Custom |
| Innovative Code-Fix technology | All plans include all our Code-Fix capabilities that bridge accessibility gaps in your site to make it work better for assistive tech users. This includes: advanced ARIA attributes, screen reader labels to form, buttons, and links, keyboard navigation support, and skip links. All without ever changing your original code. | |||||
| All 45+ Assist-Bar features | Access every Assist-Bar tool with no feature limits. Instantly improve usability for all visitors with WCAG AA and AAA support tools. | |||||
| Supports WCAG 2.1 & 2.2, ADA, EAA, DDA, AODA, BFSG and beyond | Improves alignment with WCAG 2.1 and 2.2 across global accessibility laws. Includes AA and many AAA-level tools to reduce legal risk. | |||||
| Advanced WCAG AAA level features | AAA-level enhancements help reduce legal risk and prepare your site for future WCAG standards. Flags any issues that require manual review. | |||||
| Screen reader compatibility & keyboard navigation | Ensures your site works smoothly for screen readers and keyboard-only users. | |||||
| Auto-Audit scanner with reporting | Scans for most remaining accessibility issues and provides actionable guidance and code snippets for further compliance. | |||||
| Accessibility statement and certificate | Automatically generates your accessibility statement and provides an EnableAll certificate to demonstrate your ongoing compliance efforts. | |||||
| All 133 languages | Includes all Assist-Bar languages we currently offer to support international and ESL shoppers. Choose your default language in settings. | |||||
| Localized widget settings | Choose which versions of your site (based on language selection) display the EnableAll widget. Enable or disable the EnableAll app per locale for tailored experiences. | - | ||||
| Customizable widget | Match the Assist-Bar to your brand by adjusting colors and placement without affecting accessibility. | - | ||||
| AI-generated alt text | Starter: Unlimited alt text for screen readers. Paid: Unlimited, stored alt text optimized for ecommerce SEO. EnableAll never overwrites your existing alt text. | Unlimited. Screen reader focussed. | Unlimited. Stored for SEO. | Unlimited. Stored for SEO. | Unlimited. Stored for SEO. | Unlimited.Stored for SEO. |
| Support on help center, live chat and email | Support is prioritized by issue severity to ensure fast help when it matters most. | |||||
| Support response SLA | Starter–Advanced: Based on issue severity Enterprise: Max 1-day response | Based on issue level | Based on issue level | Based on issue level | Based on issue level | Based on issue level. Max 1 day response. |
| Analytics dashboards | Understand visitor behavior and Assist-Bar usage with clear, actionable insights. | - | ||||
| Legal claim response support | A dedicated expert supports you through responding to demand letters or accessibility claims. | - | ||||
| Dedicated case manager | Our experts assess claims and help you prepare tailored responses, prioritizing any fixes needed. | - | ||||
| Expert manual testing | Annual plans include a manual review of your site by a specialist accessibility expert to identify deeper accessibility issues and provide a tailored validation report. Contact us to initiate testing at [email protected] | - | - | First year | Yearly | On-demand |
| Custom fixes | Annual plans include up to 8 hours of expert accessibility development for advanced code fixes. Enterprise includes additional support. | - | - | - | ||
| Dedicated account manager | A single point of contact for personalized guidance, onboarding, and ongoing support to help you get the most from EnableAll. | - | - | - | - | |
| Solution engineering | Advanced technical support for complex implementations, integrations, or custom accessibility configurations. | - | - | - | - | |
| Custom legal terms | Customized subscription agreements for enterprise businesses. | - | - | - | - |
Compare
plans
Sessions (avg. 12 month)
Your plan is based on visits (we call these 'sessions'). A new session starts when the browser resets or its cache expires. For fair predictable pricing we use your 12-month average sessions.
Starter 1,000
Growth 25,000
Scale 100,000
Advanced 300,000
Enterprise Custom
Innovative Code-Fix technology
All plans include all our Code-Fix capabilities that bridge accessibility gaps in your site to make it work better for assistive tech users. This includes: advanced ARIA attributes, screen reader labels to form, buttons, and links, keyboard navigation support, and skip links. All without ever changing your original code.
Starter
Growth
Scale
Advanced
Enterprise
All 45+ Assist-Bar features
Access every Assist-Bar tool with no feature limits. Instantly improve usability for all visitors with WCAG AA and AAA support tools.
Starter
Growth
Scale
Advanced
Enterprise
Supports WCAG 2.1 and 2.2, ADA, EAA, DDA, AODA, BFSG and beyond
Improves alignment with WCAG 2.1 and 2.2 across global accessibility laws. Includes AA and many AAA-level tools to reduce legal risk.
Starter
Growth
Scale
Advanced
Enterprise
Advanced WCAG AAA level features
AAA-level enhancements help reduce legal risk and prepare your site for future WCAG standards. Flags any issues that require manual review.
Starter
Growth
Scale
Advanced
Enterprise
Screen reader compatibility & keyboard navigation
Ensures your site works smoothly for screen readers and keyboard-only users.
Starter
Growth
Scale
Advanced
Enterprise
Auto-Audit scanner with reporting
Scans for most remaining accessibility issues and provides actionable guidance and code snippets for further compliance.
Starter
Growth
Scale
Advanced
Enterprise
All 133 languages
Includes all Assist-Bar languages we currently offer to support international and ESL shoppers. Choose your default language in settings.
Starter
Growth
Scale
Advanced
Enterprise
Localized widget settings
Choose which versions of your site (based on language selection) display the EnableAll widget. Enable or disable the EnableAll app per locale for tailored experiences.
Starter -
Growth
Scale
Advanced
Enterprise
Customizable widget
Match the Assist-Bar to your brand by adjusting colors and placement without affecting accessibility.
Starter -
Growth
Scale
Advanced
Enterprise
AI-generated alt text
Starter: Unlimited alt text for screen readers. Paid: Unlimited, stored alt text optimized for ecommerce SEO. EnableAll never overwrites your existing alt text.
StarterUnlimited. Screen reader focussed.
GrowthUnlimited. Stored for SEO.
ScaleUnlimited. Stored for SEO.
AdvancedUnlimited. Stored for SEO.
EnterpriseUnlimited. Stored for SEO.
Support on help center, live chat and email
Support is prioritized by issue severity to ensure fast help when it matters most.
Starter
Growth
Scale
Advanced
Enterprise
Support response SLA
Starter–Advanced: Based on issue severity. Enterprise: Max 1-day response.
Starter Based on issue level
Growth Based on issue level
Scale Based on issue level
Advanced Based on issue level
Enterprise Based on issue level.
Max 1 day response.
Max 1 day response.
Analytics dashboards
Understand visitor behavior and Assist-Bar usage with clear, actionable insights.
Starter -
Growth
Scale
Advanced
Enterprise
Legal claim response support
A dedicated expert supports you through responding to demand letters or accessibility claims.
Starter -
Growth
Scale
Advanced
Enterprise
Dedicated case manager
Our experts assess claims and help you prepare tailored responses, prioritizing any fixes needed.
Starter -
Growth
Scale
Advanced
Enterprise
Expert manual testing
Annual plans include a manual review of your site by a specialist accessibility expert to identify deeper accessibility issues and provide a tailored validation report. Contact us to initiate testing at [email protected]
Starter -
Growth -
Scale First year
Advanced Yearly
Enterprise On-demand
Custom fixes
Annual plans include up to 8 hours of expert accessibility development for advanced code fixes. Enterprise includes additional support.
Starter -
Growth -
Scale -
Advanced
Enterprise
Dedicated account manager
A single point of contact for personalized guidance, onboarding, and ongoing support to help you get the most from EnableAll.
Starter -
Growth -
Scale -
Advanced -
Enterprise
Solution engineering
Advanced technical support for complex implementations, integrations, or custom accessibility configurations.
Starter -
Growth -
Scale -
Advanced -
Enterprise
Custom legal terms
Customized subscription agreements for enterprise businesses.
Starter -
Growth -
Scale -
Advanced -
Enterprise
Reduce legal risk and save time
With lawsuits costing up to $85,000, accessibility isn’t just good for sales, it protects your bottom line.
EnableAll strengthens WCAG alignment automatically and guides you through any remaining gaps.
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